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Spice Media has organized information support for the Birthday Week of the flagship store of IQOS

Events within the framework of the Birthday Week, dedicated to the anniversary of the opening of the first flagship store IQOS in St. Petersburg, were held on 31 May and 1 June in the Gallery shopping center. Many good friends came along to celebrate the birthday, including Russian TV stars.

Star guests held workshops on how to combine fashion trends with one’s individual style and talked about their own creativity. There was also a raffle with many prizes and the participants had an opportunity to get the stars’ autographs as well as photograph themselves with the famous guests.

In addition, to mark the occasion, the store prepared a pleasant surprise to its fans: a week earlier than the All-Russian premiere, it presented its limited collection of devices in soft pink and blue colours.