Communication agency Spice Media has updated its own brand platform
Spice Media communications agency was founded in 2012 and started as an agency specializing in PR support in the media and reputation management. Since then, the list of services has expanded significantly and the client pool has changed. Among the agency's clients: LSR Group, CDS Group, STIHL, Legenda Development, Euroinvest Group, Nokian Tires, Granel Group, Philip Morris Izhora, GORKI Golf & Resort, and others.
“Considering that we started out as a classic PR agency, we are known precisely as good PR specialists. We wanted to show that we have gone beyond the limits of our basic expertise, we are not standing still and are constantly developing," says Victoria Kulibanova, founder of the Spice Media agency, on the rebranding.
The new identity reflects the brightness, dynamics, and readiness to experiment, as well as adaptability to the client's needs. In addition, new trends dictate new rules. When the agency was being created, business was just starting to look closely at social networks and digital activities. Now everything has changed, and the main tasks of the agency for clients are being implemented online.
The letter "i" in the logo is represented as an exclamation mark - a symbol of loudness, sensationalism - the qualities that PR projects should have. At the same time, it is an inverted pepper shaker, and a pinch of spices is an ingredient of brightness, with which Spice Media adds resonance and richness to its projects. This element is the basis for the logo's variability, demonstrating openness to change.
The changes affected not only the corporate identity, but also the entire communications system.
“Our slogan has always been 'Let's spice up your business with bright communications.' However, the old corporate identity did not fully convey this message, and so it was practically not considered, especially by those who had never dealt with us,” comments Victoria Kulibanova. "Now our task is to convey this through our communication policy. Anyone who comes into contact with us should understand that we are not only professionals in our field, but also bright, dynamic, ready to experiment to achieve the client's objectives."
