Spice Media organized a press tour dedicated to the opening of the new IQOS store in Saint-Petersburg
Press tour gathered bloggers and journalists in “Bolshaya Kukhnya” restaurant. They had a chance to examine a new product of Philip Morris International Company and to greet first IQOS store, which was opened on the first floor of “Galeria” shopping mall.
iQOS is an innovative tobacco heating system, which helps adult smokers enjoy the full flavor of tobacco without ash, smoke, burning and virtually no odor.
Within the press tour Peter Nixon, vice-president on commercialization of a product with potentially lower risk, affiliated company "Philip Morris international" (PMI) in Russia, told bloggers and journalists about the merits of the iQOS system, scientific researches and developments, as well as about experience of other countries. He also provided illustrative instructions for using the device. The company's representatives answered journalists' questions and afterwards all the participants visited the new iQOS store in “Galeria” shopping mall and personally tested the new product.
