Spice Media communications agency will help to create a positive image of your company and maintain a high level of loyalty on the Internet. We will analyse the reputation rankings and carry out a variety of work to form a positive image, as well as to neutralize the negative.
SERM consists of the following blocks of work:
- Monitoring and analysis of the results of reputational issues
- Creating a positive image
- Working with the negative
Monitoring and analysis of the results of reputational issues
Before starting work, the SERP (search results) is studied for queries related to the brand, and weaknesses are analysed.
We monitor and analyse the results of reputational issues in order to timely identify the negative and respond to it, analyse the most popular news stories about the company on the Internet, and understand the tonality of the information sphere.
Creating a positive image
Next, a list of thematic sites and forums is created for further work. Creating a positive image in search results occurs through preparation and placement of positive and neutral materials on target resources, as well as promoting them in search results.
Working with the negative
In case an acutely negative information background has formed in search results, in addition to the work described above, a number of other measures are necessary to cleanse your karma.
However, it must be remembered that, first of all, it is necessary to understand the reasons for the negativity on the Internet.
Very often, without eliminating these reasons (for example, poor quality service, a bad product), it is useless and expensive to deal with negativity on the Internet.
Contact Spice Media communication agency and we will take care of your online reputation.